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Seo- A Part Of Internet Marketing Strategy
By prabhjot, Tue Jan 10th

SEO is not the be all and end all - it is just one part of yourInternet Marketing strategy. According to Brand Week OnlineMagazine: "Search engine positioning may be just one part of anonline marketing strategy,but it is the fundamental part. It'sthe baseline."

It is found that Search Engine Effectiveness report on the brandlift from textual paid search results, found that high searchengine listings drive the highest awareness or branding for awebsite. Consumers recall websites 60% of the time from searchengine listings numbers 1-3, and only 20% for banner ads andtiles.

For years companies have identified audiences and targetmarkets, crafted messages and used mass media to deliver thosemessages in the hope that the right person will read them andrespond. Now we have people searching on the Internet forproducts, services and information. They are actively onlinelooking for what they need and want.

When

Google Ads Do Not 'Pop Up'
Those who know me all to well are aware of my irritating resistance to the word "pop up" in connection with Google AdWords ads.That was one of my many suggested corrections to a recent story on Google ads over at The Register, for example.My take is that slipping the term "pop up" in journalistic pieces about Google (as in, "and for only a dollar or so, Mr. Neufeldt's ad would pop up on Google when searchers typed the words 'truck tires'...") is part of an ongoing, insidious campaign by sellers <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033" border="0"/></a></div>
YouTube Copyright "Fair Deal" Methodology
Stale news, but interesting:Jeremy Toeman received a notice from UMG regarding his posting of a video on YouTube that included copyrighted content (U2's Beautiful Day) in the background. The offer from the copyright owner, facilitated through YouTube, basically said, go ahead and leave the video up if you wish, but we'll be showing advertising on it.To some this might sound heavy-handed; to others, a nice compromise. I tend to think the latter. As Toeman writes, "I'm basically being encouraged b <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032" border="0"/></a></div>
"Drat!" Say Big Online Media Players as Popular Opinion Mandates Run-of-Network Sameness...
Yahoo, under pressure from Congress, Google, consumers, and their own shadow, decides to allow consumers to opt out of targeted advertising across the portal.Meanwhile the session titles for the next ad:tech conference are already being rewritten:"Opt-Out Means Yes: Depending on What They Meant By 'Opt,' 'Out,' and 'Hyphen'"Spyware Isn't So Bad... Depending on What You Mean by 'Spy,' 'Ware,' and 'Bad'364 Ways to Stick Ads in ContentEtc. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332" border="0"/></a></div>
Revenge of the Straw Man Argument: Jarvis Unhinged
Jeff Jarvis, apparently writing a book called What Would Google Do?, must have Michel Foucault spinning delightedly in his grave, as he has just discovered post-modernity! Jarvis asserts that "the Internet" is what "... opens up creativity past one-size-fits-all mass measurements and priestly definitions."I understand that as a journalism professor whose job apparently hinges on the lucrative current trade in old-media-bashing, Jarvis sort of has to say this stuff. "Curmudgeons" don't get invite <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836331"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836331" border="0"/></a></div>
Google Street View: showing us what we may or may not want to see
I?m typing this post from my basement. Yep, I?m holed up here with bottles of water, canned tuna and powdered milk ? everything I?ll need to survive the Apocalypse. I can only assume Judgment Day is upon us, given the new low human contact recently hit when Google employee Michael Weiss-Malik proposed to his girlfriend using Google Street View. We?re all probably familiar with Google?s kitschy new gadget now ? you know, the one that essentially combines Google Maps wit <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300307737"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300307737" border="0"/></a></div>
Example SearchMonkey Deployment
So basically, what SearchMonkey does is allow publishers to push their customized content look and feel right into the Yahoo Search results. Well, not push, actually, but make available, based on open formats. So for users who opt into the widget for any given company's rich content, if the listing for that content comes up in search results, custom look-and-feel info included. So if it's a Yelp review, you get a bit of the Yelp "richness, look, and feel" right on Yahoo.When I search for "g h jo <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299322737"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299322737" border="0"/></a></div>
Linkworthy: Yahoo and Searchmonkey Progress
Linkworthy for a Friday:Yahoo is now automatically enabling formatted Yelp, LinkedIn, and Yahoo Local results via its SearchMonkey rich data / open formats platform. I'm a big fan of SearchMonkey and happy to see Yahoo forging ahead with it. P.S. Yahoo should acquire Yelp and LinkedIn.This dude is dumping Outlook for web-based email. Welcome to the club, finally! It's interesting to note from his article that major web host Dreamhost encourages all of its customers to stop using their email serv <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299263279"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299263279" border="0"/></a></div>
YouTube and Speech Recognition
The digital world will take a step towards being even more searchable when YouTube videos are annotated with metadata pulled out of speech with the aid of speech-to-text technology. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299128739"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299128739" border="0"/></a></div>
With Friends Like Sarah Lacy, Cuill Needs No Enemies
Sarah Lacy's defense of Cuill suggests that the story they came out with should have been three of their main strengths (as opposed to "superior relevancy"). (Maybe it's just me not being knee-deep in relationships with VC-funded search startup pitchmen in the Valley, but the story that refuses to refer to the major user benefit - relevancy - is one that sounds like it's already grooming itself for acquisition.)The story purportedly should have revolved around three Cuill strengths:indexing more <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298818445"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298818445" border="0"/></a></div>
Gen-X'ers Bowling Alone?
When MySpace and Facebook started taking off, it was common knowledge that online social networking was a frivolous young person's activity.But as the technologies and audiences evolved, the stereotype melted away entirely. We got used to thinking of non-adopters as strangely stubborn or churlish. People of all ages, it seemed, were equally likely to have a large friend list. Social media accounts were becoming like a cellphone - yes, teenage girls still ran up ridiculously high bills and/or exp <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298776161"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=298776161" border="0"/></a></div>

the keywords are tapped relevant to our industry and findthe viable pockets of search that will lead qualified,interested people to your website, then also it is necessary tooptimize the site because if you are not in those searchresults, your competitors will be.

Content will always be king - people go to a website for thecontent. A site has to be usable and interesting and it has tomeet the expectations of the searcher. But it has to be foundfirst. There has to be a balance between visibility andusability.

It's a two edged sword if your site is never found. You couldhave the most perfect website, but no one will ever see it. Andif you are ranked number one on all search engines on all yourmajor keywords and phrases, but when the visitor gets to yoursite there is no relevant and useful content that will deliverwhat they were online searching for in the first place, what'sthe point? They will be gone in two seconds.

Being visible and being usable are not mutually exclusive theyare joined at the hip. Using SEO as part of overall brand and Internetmarketing strategy positions the industry at the higherrankings.

About the author:Prabhjot kaur working with A-1 as analyst. A-1internetdesign blog is a place to learn search engineoptimization techniques for Free. Our Blogwww.thewebmarketingblog.com is a collection of search engineoptimization news, tips, articles and commentaries As aprofessional services firm, A-1 internetdesign, will increaseyour online market reach to help you achieve greater businessresults.

 

Additional Resources The Site Map - Important Or Not? By Halstatt Pires Have you ever visited a web site and noticed the "Site Map" button jammed somewhere near the bottom of the page? Ever click on it? Probably not. So, why do sites have site maps?The Site Map - Very Read more...

Additional Resources The Evolution Of Search Engine Marketing By Justin Hoffa The Evolution of Search Engine Marketing The world of search engine marketing (SEM) is in constant evolution. With increased numbers of search engines, and evolution in the techniques and Read more...

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